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I'm based in Hamburg, Germany and I do remote app and web design projects across the internet.
As a freelance UI/UX designer I help startups and digital agencies to design simple, intuitive websites and apps people love to use.
My design process is hands-on, iterative, and transparent. My work ranges from research on best practices, to prototyping and crafting beautiful user interfaces, to defining unique visual languages and design systems.
With a focus on visual design and a user-dev-business driven mindset, I design cutting edge UI solutions that solve user pain points and are easy to build plus increase value and conversion.
Visual styles are often influenced by technological changes. That's why you should always keep an eye on industry news, new technologies & tools, and study new products.
First understand your clients business model then understand its users. What are the pain points users have and how can you solve them, while pushing company’s business goals.
Benchmarking is a must for every product or project as it helps finding best practices and getting inspired. But don´t just copy your heroes. Find your own way and tell your own story!
Simplicity is a hard work, but it pays off. Keep it as simple and intuitive as possible and find unique, unexpected solutions for your problems. The best interface is one you don´t notice.
Prototyping and user-testing is important to proof your designs and test them under almost real conditions. Listen to people. Don´t stick to features you like, if they don't get them.
Don´t jump on any bandwagon. Design with the brand in mind. Work with design systems and pattern libraries to guarantee consistency and an easy design handoff to development teams.
I used to work with the big ones, now I focus on emerging stars, possibly like you.
What can I do to push your goals?
Shoot an email to hello@pascalstrasche.com
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