I'm Pascal,
Digital Product Designer and UI/UX Design Freelancer

I’m based in Hamburg, Germany and available for freelance projects onsite in Hamburg or remote projects world wide.

Currently not available

Mission

I help startups build simple, intuitive, digital products and websites people love to use.

My Design Process is hands-on, iterative, and transparent. My work ranges from research on users and best practices, to prototyping and crafting beautiful user interfaces, to defining unique visual languages and design systems.

With a user-dev-business driven mindset, I design cutting edge UI solutions that solve user pain points and are easy to build plus increase value and conversion.

Work

Product Design
UI/UX

Putnam & Putnam Flowers New York

Coming Soon
Putnam & Putnam Flowers New York

Manifesto

Up to date illustration

Be always up to date

Let studying visual habits over time be your daily business. Visual styles are often influenced by technological changes. That is why keeping an eye on new technologies and visual trends is important.

Research illustration

Do your research

First understand your client business model then understand its users. What are the pain points users have and how can you solve them, while pushing company’s business goals.

Number one illustration

Learn from the best

Benchmarking is a must for every product or project as it helps finding best practices and getting inspired. But don´t just copy your heroes. Find your own way and tell your own story!

Keep it simple illustration

Keep it simple

Simplicity is a hard work, but it pays off. Keep it as simple and intuitive as possible and find unique, unexpected solutions for your problems. The best interface is one you don´t see.

Data-Driven illustration

Don´t trust just yourself

Prototyping and user-testing is important to proof your designs and test them under almost real conditions. Listen to users. Don´t stick to features you like, if they don't get them.

Sustainability illustration

Design sustainable

Don´t jump on any bandwagon. Keep a little piece of timelessness. Working with style guides and pattern libraries guarantees consistency and an easy design handoff to development teams.

Contact

Have a nice project coming up?
Let’s talk!

What can I do to push your goals? Just email me or feel free to call!

hello@pascalstrasche.com
+49 160 6937273
Get in Touch