Challenge
Create a world class design with a low budget that equals the competition and attracts new users, influencers, investors and cooperation partners.
DressLikeMe
AI Fashion Platform Redesign
Solution
To help DressLikeMe rise and shine I created a new appealing look, redesigned all existing pages, and designed new features like outfits, magazine section, blog articles, a logged in area with a personalized feed, sales dashboards for influencers and various landing pages for advertising purposes to name just a few.
Recreating the brand
To distinguish DressLikeMe from the competition, I added new colors and refined the typography to create a modern, fresh look.
Dark
#333334
Beige
#EAD9BD
White
#FFFFFF
Pastel
#F4F7F8
Headline
PT Sans Regular
Title
PT Sans Bold
Copy
PT Sans Regular
Logo
refreshed
Custom icon set
In the style of the design mark I created a custom icon set in order to get a consistent look and feel throughout the product.
Fashion browsing
The core of DressLikeMe is fashion browsing. To filter hundreds of thousands of products, I designed a very simple and clear interface based on best practices learned from popular fashion shops.
Ad landing pages
To gain popularity I designed several landing pages which were then advertised via facebook and instagram ads.
Influencer friendly
To get influencers encouraged to post new content, they are participating by default on sales from products that the machine learning engine automatically matches with uploaded outfits.
Result
The new design was a game changer for DressLikeMe and it opened up a lot of new possibilities for their business.
