DressLikeMe: AI Fashion Platform

DressLikeMe:
AI Fashion Platform Redesign

DressLikeMe aggregates products from over 500 of the top trending fashion shops in one place and offers a personalized shopping experience powered by AI. The machine learning engine finds similiar products as well as fitting products for outfits posted by fashion influencers.
Client

DressLikeMe LLC

Role

Senior Digital Product Designer

Location

Remote

Brief

Redesign dresslikeme.com and establish new branches to help elevating DressLikeMe from fashion browsing to becoming an international fashion platform

Challenge

Create a world class design with a low budget that equals the competition and attracts new users, influencers, investors and cooperation partners.

Solution

To help DressLikeMe rise and shine I created a new appealing look, redesigned all existing pages, and designed new features like outfits, magazine section, blog articles, a logged in area with a personalized feed, sales dashboards for influencers and various landing pages for advertising purposes to name just a few.

Recreating the brand

To distinct the DressLikeMe brand from the competition I added new colors and created a unique look.
Dark
#333334
Beige
#EAD9BD
White
#FFFFFF
Pastel
#F4F7F8
Headline
PT Sans Regular
Title
PT Sans Bold
Copy
PT Sans Regular
Logo
refreshed

Custom Icon Set

In the style of the design mark I created a custom icon set in order to get a consistent look and feel throughout the product.

Fashion Browsing

The core of DressLikeMe is fashion browsing. To filter hundreds of thousands of products, I designed a very simple and clear interface based on best practices learned from popular fashion shops.

Ad Landing Pages

To gain popularity I designed several landing pages which were then advertised via facebook and instagram ads.

Influencer friendly

To get influencers encouraged to post new content, they are participating by default on sales from products that the machine learning engine automatically matches with uploaded outfits.

Result

The new design was a game changer for DressLikeMe and opened up a whole lot of new possibilities for their business.
Iridion Digital Product Design

Putnam Flowers:
Flower Channel

#Product Design
#UI/UX
#Subscription Service
#Community
#Arrangement Tool
#Database
View Case Study
DressLikeMe: AI Fashion Platform

JURANDO:

Startup Landing Page

#Web Design
#UI
#Landing Page
#Brand Refresh
#Design System
View Case Study