Putnam Flower Channel Design

New York based florist duo Mickey & Darroch Putnam became world-famous for their book debut "Flower Color Guide", the first reference book that maps flower varieties by color. With the Putnam Flower Channel they are now trying to spread their ideas even further and created the first online platform in resource for florists from all over the world providing them with exclusive video tutorials, a flower database, a flower arrangement tool and a flower community to discuss everything floral.

Client

Putnam Flower Channel LLC

Role

Senior Digital Product Designer

Location

Remote

Brief

Design a subscription based web platform for professional florists and flower enthusiasts to follow the putnams and become creative.

Challenge

Create an awesome product design around the gorgeous flower images of Putnam & Putnam Flowers and get everything working for a small budget.

Solution

In order to save time and money and to make the beautiful flower images stand out as much as possible, a minimalistic user interface with a vintage touch was created.