Putnam Flower Channel Design
New York based florist duo Mickey & Darroch Putnam became world-famous for their book debut "Flower Color Guide", the first reference book that maps flower varieties by color. With the Putnam Flower Channel they are now spreading their ideas even further and created the first online platform in resource for florists from all over the world providing them with exclusive video tutorials, a flower database, a flower arrangement tool and a flower community to discuss everything floral.
Client
Putnam Flower Channel LLC
Role
Senior Digital Product Designer
Location
Remote
Brief
Design a subscription based web platform for professional florists and flower enthusiasts to follow the putnams and become creative.