New York based florist duo Mickey & Darroch Putnam became world-famous for their book debut "Flower Color Guide", the first reference book that maps flower varieties by color.
The Putnam Flower Channel aims to be the first online platform in resource for florists from all over the world providing them with exclusive video tutorials, a flower database, a flower arrangement tool and a flower community to discuss everything floral.
Client
Putnam Flower Channel LLC
Role
Single Product Designer, did it all
Location
Remote
Brief
Design a subscription based web platform for professional florists and flower enthusiasts to follow the putnams and become creative.
Challenge
Create an awesome product design around the gorgeous flower images of Putnam & Putnam Flowers and get everything cost-effectively working.
Solution
In order to get the beautiful flower images to stand out as much as possible, a minimal UI with a vintage touch was created.
Typography
The combination of vintage and minimalism is represented by an italic serif font in contrast to a modern grotesque font.
Headlines
Crimson Text
Copy
PT Sans
Logo
Crimson Text
Minimalistic icon set
In order to keep the interface as restrained as possible, I designed thin, minimalist icons.
Mobile first approach
In regard to the younger target group, I optimized all ui designs strongly for mobile.
